Alzheimer's Disease Center and HBO Hosted Screening of HBO Documentaries "The Alzheimer's Project" on Wednesday, May 6, 2009 at the Alys Stephens Center
* * * MEDIA ADVISORY * * *
Wednesday, May 6 at the Alys Stephens Center
HBO, Bright House Networks,
UAB’s Alzheimer's Disease Center,
and The Alzheimer's Association of the Mid-South and Alzheimer's of Central Alabama
Hosted the Alabama Premiere of the HBO Documentary Film
THE MEMORY LOSS TAPES
(View film at HBO website)
from
The Alzheimer's Project
The Alzheimer's Project, Executive Produced by Maria Shriver, is a Mult-Part, Multi-Platform Series that Brings New Understanding and Hope for Millions and Reveals the Human Faces Behind the Disease
Popular Birmingham Children's TV Host "Cousin" Cliff Holman who Succumbed to Alzheimer's in September of 2008 is Featured in the Film
WHAT:
One of the most devastating forms of memory loss is Alzheimer’s disease, an irreversible and progressive brain disorder that slowly destroys memory and thinking skills. Today, Alzheimer’s is the second most-feared illness in America, following cancer, and may affect as many as "5 million" Americans. As the baby-boom generation reaches retirement, that number could soar to more than 11 million by 2040 and have a huge economic impact on America’s already fragile healthcare system. While there is no cure for the disease, THE ALZHEIMER’S PROJECT shows there is now genuine reason to be optimistic about the future. Debuting on HBO on May 10 and Executive Produced by Maria Shriver and created by the award-winning team behind HBO’s acclaimed “Addiction”project, this multi-platform series takes a close look at groundbreaking discoveries made by the country’s leading scientists, as well as the effects of this debilitating and fatal disease both on those with Alzheimer’s and on their families.
WHO:
HOSTED BY: HBO, Bright House Networks, UAB’s Alzheimer’s Disease Research Center, Alzheimer’s Association of the Mid-South and Alzheimer’s of Central Alabama.
AVAILABLE FOR INTERVIEWS:
Dr. Daniel Marson, Director, UAB’s Alzheimer’s Disease Center
Marcia Masengill, Executive Director, Alzheimer’s Association of the Mid-South
Miller Piggott, Executive Director, Alzheimer’s of Central Alabama
Filmmakers Shari Cookson and Nick Doob
The Holman Family
WHEN:
May 6, 2009, 8:30 am - 1:00 pm; breakfast at 8:30; lunch at noon; screening at 9:00 am
WHERE:
The Alys Robinson Stephens Center for Performing Arts, 1200 10th Avenue South, Birmingham, Alabama
DETAILS:
Screening began at 9:00 am and was followed by a prestigious panel of Alzheimer’s experts and audience questions
CONTACT:
Bob Shepard, Director of UAB Media Relations, Phone:
* * Clip reels will be available for broadcast media on site.
Read further about this event below in the Alzheimer's Project Overview, Birmingham Talking Points, About the Alzheimer's Project Collaborators, and The Birmingham Agenda