UAB Creative and Marketing works with you from the initial meeting all the way through to the finished product to ensure that your marketing efforts and products meet your needs and UAB's standards. Our account managers partner with you every step of the way, keeping you informed and gathering your input for an attractive, effective product.
- Initial contact
We meet with you to discuss your needs, ideas, message, objectives, and target audiences and establish goals and strategy for your campaign. We also give you an overview of our capabilities and strengths that can make your campaign a success.
- Estimate
Our team creates an estimate outlining the time and materials we expect to need for your project. We work with you to fit our estimate to your budget, and work does not continue until you've signed off on the estimate. Ultimately, you'll only be charged for the time actually spent and materials actually used.
- Creative
With signed estimate in hand, our account and creative teams start moving, creating copy or working with copy you provide and designing a product that will suit your needs. Our account managers stay in touch with you throughout the process, making sure that our facts are accurate and that our message is clear.
- Comp
Once the creative work is done, we provide a comprehensive proof, or "comp," for your approval. This is your chance to see the product as it will ultimately appear and to make any changes or corrections necessary or desired.
- Production
Once we have your approval on the final comp, we're able to begin production. Using the capabilities of UAB's Print Plant, UAB Web Communications, and other resources, we're able to produce your print advertising and marketing collateral, Web sites, television and radio ads, and much more. And we follow up as necessary to make sure that you're fully satisfied with the work we've done for you.
Ready to get started? Call (205) 934-5310 or e-mail creative@uab.edu to set up a meeting with our account managers and learn what UAB Creative and Marketing can do for your message.